Digital menu boards are everywhere. If you were hoping to be able to avoid them, we at RedyRef are here to tell you you’re out of luck. The pressure is on many quick-service and fast-casual restaurants to make the switch from standard static boards to digital menu boards or dynamic menu displays instead. It’s not just a matter of “keeping up with the Jones’” either. The fact is that making an investment in digital menu boards now makes good financial sense, especially when it comes to the pressure-cooker of tight restaurant margins (pun fully intended). Finding new ways to streamline processes while better tracking inventory, increasing customer satisfaction and engagement and — let’s be honest — just plain selling more food is imperative to keeping food service-based businesses afloat.
While there are clearly challenges to planning and deploying a new digital menu board program, the process does not need to be as difficult or complicated as it may first seem. The key to success is partnering with an experienced, vertically-integrated manufacturer like RedyRef. Come along with us as we explain over the following pages exactly how to create the perfect digital menu boards for your unique application.
Let’s start with the basics: why are restaurants adopting digital technology? Some of the reasons our customers have come to us for digital menu boards include:
Visual representation of the menu allows for multiple options in terms of food presentation. Rotating slides, 360º views, and crystal-clear graphics often make items more enticing. It allows allows QSRs to focus on items that are more profitable than others, helping to increase overall margins.
Well-organized, attractive, easy-to-read digital menus make for a better customer experience, an easier, clearer ordering process, and a more positive impression of the company overall.
Join us next week as we continue this discussion in more depth. In the meantime, if you’re ready to partner with an experienced, vertically-integrated manufacturer like RedyRef, contact us today at (800) 628-3603 today or request a quote online and we’ll be with you every step of the way to ensure that your program meets every one of your business’ unique needs, from digital boards to dynamic displays.