With digital kiosks becoming more and more prevalent in daily life, it only makes sense that kiosk advertising has become more common. Today, we will be discussing some of the benefits of kiosk advertising and why you should consider it for your business.
Kiosk advertising is the use of display kiosks for marketing purposes. Because display kiosks are available in a variety of sizes and configurations, they can be placed in environments with plenty of foot traffic, which makes kiosk advertising an ideal solution for companies who wish to get their brand and message in front of consumers without being overly intrusive.
Digital kiosk advertising is also more flexible than traditional advertising signage as it can be updated, changed and refined quickly and easily from a central location to target specific audiences based on physical placement, time of year, and even time of day.
As stated before, kiosk advertising is a form of advertising that gives businesses more flexibility than traditional advertising, such as billboards or other paper signage. Besides serving ads, digital kiosks can also provide additional useful functionality for consumers, including wayfinding, wifi hotspot connectivity, and local area information.
Kiosk advertising, while requiring an initial investment that is generally greater than that needed for traditional forms of advertising, is also often more cost-effective in the long run and better able to provide a measurable return on investment. This is because digital kiosk advertising allows for data collection and therefore customization of messages, offers, and ad content based on the expected audience.
Therefore, even small businesses can deploy and benefit from kiosk advertising, staying competitive with larger companies with more substantial advertising and marketing budgets.
Kiosk advertising is found in quite a few areas and the list is rapidly growing. Common environments include malls, lifestyle centers, airports, movie theaters, stadiums, subways, train stations, and even on many city streets as “smart” kiosks. They are becoming a common sight in many environments due to their multi-functionality as wayfinding and information centers, as well as their ease of deployment and maintenance.
Digital kiosk advertising has several benefits. The first is visibility. Because digital kiosks have become so common, they create an excellent opportunity to expose new consumers to a brand, message, or product, especially if the kiosk is located in a central hub like a busy city street. They are also eye-catching and less easily ignored or looked past than traditional advertising signage.
The second advantage is cost. Although the initial investment is not insubstantial, advertising kiosks can be more cost-effective over the long term than traditional advertising channels because of its ability to remotely customize, update and tailor messaging to a specific audience.
Third and finally are the opportunities to generate additional revenue that come with the purchase of a digital advertising kiosk. Not only can they be used to promote the owner’s brand, service, or company, “space” can be rented out to multiple other businesses at once on the very same kiosk, due to its ability to rotate through a large number of different ads within a short span of time.