Digital signage refers to the use of digital displays to showcase information such as images, videos or streaming media. Digital signage can be deployed indoors or outdoors, and may include consumer-directed advertisements, local area information, public transportation schedules or even quick service restaurant (QSR) menus. Digital signage can also be helpful when deployed as a static directory or map for shopping malls, transportation hubs, museums, hospitals, college campuses, corporate offices, hotels, or conference centers.
The advantage of digital signage over traditional displays is that information can be presented in a large enough format that multiple individuals are able to view it at the same time. It also allows for real time changes to be made so that the information shown is always up to date. This type of functionality can be invaluable in places such as hospitals, post offices and corporate buildings as it allows the business to run much more smoothly with fewer customer service agents.
So why is digital signage important? Digital signage helps to simplify and streamline the flow of information between entities such as businesses to an end customer. It allows a business to provide up to date information to the consumer while still running efficiently without additional manpower required, which helps to keep all parties informed. Below are 5 examples of their utility.
In hospitality, it proves invaluable with providing guests with the ability to check into their own rooms, or order their own food at quick service restaurants. With commercial businesses like malls, they provide an eye-catching way of displaying constantly-rotating advertisements, allowing a wide variety of businesses and services to be featured.
For organizations such as government agencies, hospitals, municipal transportation authorities, and DMVs, digital signage can provide up-to-date information on wait times for service, which decreases customer stress and agitation, therefore increasing their satisfaction.
Companies with many employees utilize digital signage to help employees navigate individual buildings as well as assisting them in locating a specific meeting room or employee’s office.
Lastly, for larger commercial venues such as museums and stadiums, digital signage can help customers or visitors to more easily find their way around the facility, while providing advertisements relevant to their interests.
As stated previously, digital signage is invaluable across a number of different industries as they help facilitate the flow of information from business to consumer or end user. They are also an excellent way to increase incremental revenue via paid outside advertisement, as well as helping to build the company’s brand.
Here are some examples of how different industries utilize digital signage:
The cost of digital signage varies greatly, but $1000-$3500 is average for small-to-medium displays, plus the cost of software and annual maintenance ($500-$1000 each). Very large digital displays, such as the ones you may see in airports, malls and QSRs, can run upwards of $10,000 depending on the desired features.
Digital signage appears in many forms that are readily accessible and easy to spot. Here are some common examples:
Some real life examples of companies utilizing digital signage today, we have a few examples. Between commercial and more utilitarian works, digital signage helps each of these companies with a different task.
Because digital signage’s software is becoming almost entirely “cloud” based, it is expected to become even commonly deployed than it is today as organizations begin to fully comprehend the benefits of signage that can be easily and remotely updated to communicate the most up-to-date information to their end users. Digital signage benefits almost every industry, from retail and transportation, to hospitality and health care. Due to this flexibility across environments, digital signage will be a popular choice for many years to come.