When it comes to digital building directories, one of the most common questions we get from customers is whether to go with touchscreen or static digital signage. Both options have distinct advantages, and the right choice largely depends on how the directory will be used. By considering a few key factors, businesses and organizations can make an informed decision that best suits their needs.
The first step in deciding between touchscreen and static directories is understanding the directory’s primary purpose.
•Touchscreen Directories: Best for interactive and detailed information. These are ideal for environments where users need to drill down into specifics, such as finding a particular office, department, or service. They allow for a dynamic and personalized experience, letting users search by name, floor, or category.
•Static Digital Directories: Better suited for displaying limited or straightforward information, especially when multiple users need to view the content simultaneously. Examples include building directories in busy lobbies or airport monitors showing flight schedules.
Think about how much information needs to be displayed and how users will interact with the directory. If simplicity and at-a-glance information are key, static signage may be the way to go. For more complex navigation needs, touchscreen technology is often the better option.
Space availability plays a crucial role in determining the type of directory to deploy.
•Touchscreen Directories: Compact and efficient, touchscreen systems can display a large amount of information within a small physical footprint. This makes them an excellent choice for environments where space is limited but functionality is paramount.
•Static Directories: Static displays typically require a larger screen area to present the same amount of information. This can be a challenge in smaller spaces but is less of an issue in large lobbies or open areas where visibility from a distance is important.
How people interact with the directory and the volume of traffic in the area also influence the decision.
•High-Traffic Areas: Static directories are often preferred in environments with significant foot traffic, as they allow multiple users to view information simultaneously without waiting their turn.
•Individual Interaction: Touchscreen directories are ideal for personalized user experiences, especially in areas where individual interaction is common, such as hospitals, universities, or corporate campuses.
In many cases, a combination of touchscreen and static directories is the most effective solution. For example:
•Hospitals: A touchscreen directory system in the main hospital lobby can guide visitors to specific departments or buildings, while static signage can provide floor-specific information in individual wings or suites.
•Corporate Campuses: Touchscreens can assist visitors with navigation across the campus, while static directories can serve as quick reference points in high-traffic locations.
Regardless of the type of digital directory chosen, the content must be clear, accurate, and easy to navigate. An effective directory provides users with the information they need quickly and efficiently, enhancing their overall experience. Keep in mind:
•Relevance: Ensure the content reflects the needs of your audience, whether they are visitors, employees, or customers.
•Ease of Updates: Digital directories, especially touchscreens, allow for quick and seamless updates, ensuring information remains accurate and relevant.
At REDYREF, we specialize in designing and manufacturing both touchscreen and static digital directories, right here in the USA. Our solutions are built with a focus on quality, usability, and seamless integration. From sleek, modern designs to advanced user-friendly interfaces, we create directories tailored to your organization’s unique needs.
We guide our clients through every step of the process, from initial design to installation, ensuring the final product meets both functional and aesthetic goals. Whether you’re looking for a single directory or a comprehensive interactive wayfinding system, REDYREF has the expertise to deliver solutions that enhance the user experience and simplify navigation.
If you’re considering a digital directory for your building, campus, or facility, we’re here to help. Contact REDYREF today at (800) 628-3603 or request a proposal online. Let us show you how our innovative solutions can transform your space and improve the way people interact with your organization.